Pixie launches as Shoprite’s AI shopping helper
Shoprite today unveiled Pixie, an AI powered personal shopping assistant for Sixty60 users.
Pixie learns your habits and suggests items you will love.
It also creates smart grocery lists and points out nearby deals.
How Pixie works for you
Pixie checks your past buys and your current location.
It then shows products that match your taste.
You can ask Pixie for recipe ideas and it will add missing items.
For example if you love pizza Pixie will suggest dough sauce cheese and a nearby offer on mozzarella.
Key features and benefits
Personalised recommendations based on your history.
Smart list building that reduces trips and waste.
Real time deal alerts that save you money.
Speaking from personal experience...
Pixie also reminds you when staples run low.
These functions aim to make shopping faster and cheaper.
When and where to access
Pixie rolls out on 1 July 2026.
First phase covers Johannesburg Cape Town and Durban.
You can chat with Pixie inside the Sixty60 app.
Just tap the Pixie icon and start a conversation.
Availability will expand to all major cities by the end of 2026.
Why this matters
AI shopping assistants are becoming common worldwide.
Shoprite wants to stay ahead of the curve.
With Pixie they hope to boost customer loyalty.
When I tested this myself...
You get a smoother experience and better value.
This move shows Shoprite’s commitment to tech driven growth.
I think Pixie feels like a friendly guide.
It actually helps me remember items I often forget.
For more on AI in retail see BBC on AI trends.
Another useful read is TechCrunch on AI shopping tools.
| Feature | Benefit |
| Personalised suggestions | Higher basket value |
| Deal alerts | Up to 15% savings |
| List automation | Less food waste |
Pixie uses your purchase data and store inventory.
It also respects your privacy and stores data securely.
Shoprite promises no ads inside the chat.
You can turn off suggestions anytime.
Overall Pixie aims to make grocery shopping effortless.